Digital Marketing, B2B, SaaS, SMB Writing Samples

Instagram SEO best practices to increase your reach

Instagram SEO best practices to increase your reach

If you’ve ever wondered whether your small Instagram account can compete with giant brands on Instagram, this article is for you.

Building an audience on Instagram can feel intimidating.

Fortunately, understanding Instagram search engine optimization (SEO) can put the power of brand reach in your hands, no matter how small your business or how limited your budget.

However, if it seems tougher than ever to gain new followers and engage your

What is microblogging? A comprehensive guide with expert insights, tips, and examples

What is microblogging? A comprehensive guide with expert insights, tips, and examples

You’ve probably heard about people who have built massive and highly-engaged social media audiences from scratch, without spending a dime on advertising. Perhaps you wrote them off as “lucky unicorns,” or figured they just have some type of charisma that ordinary people lack.

What if you stumbled on a method that nearly anyone can use to grow a large, engaged social media audience?

And what if that strategy

The best ecommerce tools to boost profits and save time

The best ecommerce tools to boost profits and save time

If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities.

From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle.

Fortunately, the right ecommerce tools can help you get it all done with ease.

From putting your marketing on

Product landing pages: a step-by-step guide to boosting sales

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior.

Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.

So why don’t more small companies use landing pages?

If you’re a small business owner, you may struggle with the idea of creating your own design elements. Or maybe you’re unsure how to write

Mastering email nurture campaigns: A guide to boosting customer engagement

Are you looking for a ridiculously effective way to generate engagement and boost sales without investing a lot of time or money? Email nurture campaigns are the answer!

We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel.

But if you’re running a small business, that all sounds like a whole lot of work.

Using simple automation tools, an email nurture campaign pays attention to how people interact with your

Best coaching platforms and tools to help you do more in less time

Best coaching platforms and tools to help you do more in less time

As a coach, you enjoy the rare honor of transforming people’s lives on a daily basis.

Behind the scenes, though, you’re probably juggling a to-do list that would give most people nightmares.

If you’re nodding in agreement, you’re not alone.

This is where the best coaching platforms step in to ease your workload and improve your efficiency.

Imagine delivering courses with ease, effortlessly managing invoicing, collections, an

Marketer’s Guide To Instagram Reels

Why Do Instagram Reels Matter To Marketers? The Instagram updates (July 2022) mean that nearly all videos will now be published as Reels. The latest Instagram update changes the conversation about Reels. The “Reels Video Merge” update means that, in most circumstances, all videos uploaded to Instagram will be in the Reels format and be considered a “Reel.” Both Instagram videos and Reels have a solid history of helping brands expand their reach and engage users on the platform.
• None More than

How To Build Brand Awareness On Social Media

Ever wonder how some companies have a knack for building enthusiastic social media audiences that comment on nearly every post?

Read on to find out their secrets and get tips for building the type of brand awareness that drives engagement, conversions, and sales.

As social media marketers, most of us aim to build brand awareness and engagement to ultimately drive sales. A successful brand awareness campaign focuses on building familiarity, trust, and a positive reputation among your target aud

How to market your coaching business: a guide to increasing clients and sales

How to market your coaching business: a guide to increasing clients and sales

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. 🏆

There’s a lot to do when starting a coaching business, and you don’t want to spend the majority of your time on marketing.

But new marketers often spend so much ti

The 8 best Etsy Seller tools to boost your sales and efficiency

The 8 best Etsy Seller tools to boost your sales and efficiency

Imagine your Etsy shop is thriving, sales are skyrocketing, and your loyal customer base hangs on every new product release. Behind the scenes, your store only requires a small amount of time each day, leaving plenty of time for your family and creative endeavors.

Sound far-fetched? Not anymore. Automation and AI have come a long way in the past year.

Crafting the perfect product is only part of what makes a successful Etsy store

95 Tips to Help Your Brand Go Viral On TikTok

Keep Up With TikTok Trends TikTok is all about current trends, but if you’re not familiar with TikTok, how will you know what’s trending? Tip #1: Understand the TikTok culture. Driven by Gen Z and fueled by joy and creativity, the platform’s unique spin on authenticity is unlike any other social media channel. Tip #2: Browse TikTok videos daily, especially the popular ones, to keep up with the current hashtag challenges and songs. Tip #3: Browse news sources to discover the latest viral videos a

10 Best life coach certifications to launch your coaching career

10 Best life coach certifications to launch your coaching career

As a life coach or aspiring life coach, you’re deeply committed to transforming lives for the better. Chances are, you go above and beyond for your clients on a daily basis.

With so much time invested in helping others, it’s easy to let your own passions slide. So how can you feed the love you have for coaching while sustaining your motivation to change lives?

A good life coaching certification program helps you develop a networ

35 Holiday Marketing Tips To Increase Your Sales in 2023

Deck the Ads: Infusing Your Marketing with Festive Flair The holiday season is an opportune time for brands to connect with audiences by creating experiences that resonate and build relationships. With these tips, you can guide your teams and campaigns to craft content that truly connects with your audience during the festivities. Tip #1: ‘Early Elves Get the Best Deals’: Kickstart Your Holiday Campaigns Ahead of the Curve This year, consider launching your holiday campaigns earlier to capture c

How to Sell Digital Downloads on Etsy to Grow Your Passive Income

How to sell digital downloads on Etsy to grow your passive income

Are you a creator, small business owner, or side hustler looking for a way to generate passive income? Selling digital downloads on Etsy may be a great option for you!

Selling digital products is an easy, low-cost way to generate income without the demands of selling physical products. Say goodbye to inventory, storage, and shipping hassles, and hello to a low-maintenance business that leaves you the time and freedom to do other

Drive Engagement with TikTok Comments: Your Ultimate Guide

TikTok comments. The digital watercooler where Gen Z gathers to spitball memes, thirst over eboys, and roast your video captions.

For brands trying to catch some of that sweet, sweet TikTok clout, comments are a goldmine of engagement and community building. But diving into the savage seas of TikTok comments requires some savoir faire.

That’s where this guide comes in. We’ll show you how to:

– Earn the clicks and clout of TikTok comments

– Use comments to boost brand love and sales

So grab

Instagram Reels Pro Tips And Best Practices For Marketers

Reels is the video format for nearly all videos published on Instagram. It allows you to add interactive features, visual effects, stickers, audio, sound effects, and voiceovers to videos you publish on Instagram. For example, the “Add Yours” sticker for Reels encourages users to add their own content and share with friends — and gives you an attribution link. Instagram launched its Reels format in 2020, mostly to compete with the dramatically fast-growing platform TikTok. However, in July 2022,

How To Start A Coaching Business: A Blueprint For Success

How to start a coaching business: A blueprint for success

Have you ever dreamed of turning your expertise and passion into a successful coaching business?

You’ve probably heard of people earning $100 – $300 an hour coaching. Or of ambitious coaches who’ve built 7-figure businesses over the course of several years.

But time constraints, startup costs, and the idea of drumming up clients for a new business can be daunting and easily overwhelm your desire to coach.

Yet, the rewards—like flexibl

How to Get More TikTok Followers - 60 Tips For Marketers And Brands

More than 80% of brands that use social media aim to raise brand awareness, and building a TikTok following can mean developing a massive audience with a genuine interest in your brand. With more than one billion active monthly users, TikTok claimed the title of the fastest-growing social media channel of 2022 for the fourth year in a row. Brands wanting to connect with contemporary audiences that embrace trends and turn to social media for purchasing advice won’t want to miss out on building a

How To Optimize Your YouTube Channel And Videos For Success

With more than 2.6 billion users, YouTube gives brands and creators a chance to reach nearly any niche audience on the planet. With big audiences, though, comes big competition. The good news is that if you know what you’re doing, there’s plenty of room to succeed. 90% of YouTube users say they want to see more brand videos. In this guide, we show you how to create and optimize your YouTube channel and videos for the best chances of success. If your long-term goals include generating profits, co

Best Times to Post on Instagram (2022 Update)

Timing Matters On Instagram — And Here’s Why Posting times do matter on Instagram, although most of its content is not listed chronologically. Instagram presents content according to what they think its users want to see, however, recency is a factor. Posting times may soon take a larger priority thanks to an upcoming new feed, called “Following,” which Instagram says will take some version of a chronological feed. In January 2022, Adam Mosseri announced that Instagram is testing expanded feeds

How To Make Money On Tiktok - For Brands

TikTok no longer allows U.S. accounts to sell products directly on its platform, but you can market and promote your products from the platform to drive sales. If your potential customers are under age 35, chances are that your product is a good fit for TikTok since most (75%) users are between 18 – 24 years old: Successful TikTok brands garner millions of views and a high ROI while driving massive sales to their product pages. For example, custom temporary tattoos by Momentary Ink launched a Ti
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