Writing Samples

Behavioral segmentation 101: A guide for email marketers

Looking to boost your email open, click, and conversion rates? How about giving your ROI a killer boost? 

Behavioral segmentation lets you personalize email content according to consumers’ interests and behavior. It’s the most effective type of content personalization and has a dramatic effect on your bottom line — sales.

👉 76% of consumers are more likely to purchase from brands that personalize their communications. 

In this guide, we demystify the term “behavioral segmentation” and s...

How To Build Brand Awareness On Social Media

Ever wonder how some companies have a knack for building enthusiastic social media audiences that comment on nearly every post?

Read on to find out their secrets and get tips for building the type of brand awareness that drives engagement, conversions, and sales.

As social media marketers, most of us aim to build brand awareness and engagement to ultimately drive sales. A successful brand awareness campaign focuses on building familiarity, trust, and a positive reputation among your target aud

Mastering email nurture campaigns: A guide to boosting customer engagement

Are you looking for a ridiculously effective way to generate engagement and boost sales without investing a lot of time or money? Email nurture campaigns are the answer!

We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel.

But if you’re running a small business, that all sounds like a whole lot of work.

Using simple automation tools, an email nurture campaign pays attention to how people interact with your

Product landing pages: a step-by-step guide to boosting sales

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior.

Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.

So why don’t more small companies use landing pages?

If you’re a small business owner, you may struggle with the idea of creating your own design elements. Or maybe you’re unsure how to write

How to Sell Digital Downloads on Etsy to Grow Your Passive Income

How to sell digital downloads on Etsy to grow your passive income

Are you a creator, small business owner, or side hustler looking for a way to generate passive income? Selling digital downloads on Etsy may be a great option for you!

Selling digital products is an easy, low-cost way to generate income without the demands of selling physical products. Say goodbye to inventory, storage, and shipping hassles, and hello to a low-maintenance business that leaves you the time and freedom to do other

How to Create A Social Media Strategy That Gets Results

A social media marketing strategy is a written guide that lays out what your social media goals are and how you will pursue, measure, and achieve them. A social media strategy defines your brand’s overall purpose and intentions on social media. It’s used to guide the day-to-day planning and execution of all your social media publishing and marketing. Think of a social media strategy as a roadmap that drives all your other planning, decision-making, creativity, production, and publishing. By the

Finance Writing Samples

Investing Money

The way that money works is changing.
Once upon a time, you could put all your extra money into savings accounts and retirement funds, and feel confident in your financial future.

Today, financially literate people understand that savings and traditional retirement funds won’t provide the kind of stability and security needed in another 40-50 years.

In this comprehensive guide to personal investing, we explain how to investing your money in ways that allow it to grow and provide a passive income over time/

Money 101 | Budgeting Money

How is it that some people pay all their bills on time, build a healthy savings account, make regular investments, and still have money left over to pay for all the fun things in life?

Most people assume that financially well-off people make more money and can effortlessly afford whatever they want.

Nothing could be further from the truth.

Anyone can build wealth at any point in their life and anyone can go broke, including the wealthy. Keep reading to find out how to budget your money for success.